Why 99% of what you were taught about lead generation is flawed

Feb 4, 20201 min read

Following conventional wisdom on lead generation is a shortcut to a quick exit from the business.

I suppose you could call me a contrarian, or maybe just someone who challenges conventional wisdom. I’ve actually done it all my life. My parents told me I had to “work hard” to be successful and I thought: “Nah … why not work smart instead?”